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LinkedIn Link Preview Optimization: Professional OG Tag Best Practices

Optimize your professional content for LinkedIn with the right Open Graph implementation and B2B-focused strategies.

📅 Updated December 2025⏱️ 8 min read

How LinkedIn Link Previews Work

LinkedIn uses Open Graph protocol to generate link previews for posts, articles, and messages. Unlike Facebook or Twitter, LinkedIn's audience is professional, so your OG tags should emphasize business value, credibility, and actionable insights.

💡 Preview Your LinkedIn Link

Use our LinkedIn Preview Tool to see exactly how your links will appear on LinkedIn before publishing.

Required Open Graph Tags for LinkedIn

LinkedIn follows standard Open Graph protocol. Use these essential tags: 

<head>
  <!-- Core LinkedIn OG Tags -->
  <meta property="og:title" content="Professional, Value-Driven Title" />
  <meta property="og:description" content="Clear business value proposition" />
  <meta property="og:image" content="https://example.com/linkedin-og.jpg" />
  <meta property="og:url" content="https://example.com/page" />
  <meta property="og:type" content="article" />
  <meta property="og:site_name" content="Your Company Name" />

  <!-- Image Dimensions (Recommended) -->
  <meta property="og:image:width" content="1200" />
  <meta property="og:image:height" content="627" />
  <meta property="og:image:alt" content="Descriptive professional alt text" />

  <!-- Article Metadata (for blog posts) -->
  <meta property="article:author" content="Author Name" />
  <meta property="article:published_time" content="2025-12-16T00:00:00Z" />
</head>

LinkedIn Image Requirements

LinkedIn is strict about image quality. Low-quality images hurt engagement on the platform.

Recommended Dimensions

  • Optimal size: 1200×627 pixels (1.91:1 ratio)
  • Minimum: 1200×627px (LinkedIn recommends this minimum)
  • Maximum file size: 5MB
  • Formats: JPG, PNG (WebP not universally supported)

LinkedIn Image Best Practices

  • Professional aesthetic: Clean, corporate-friendly design
  • Include data/stats: Numbers perform well (e.g., "47% increase")
  • Brand prominently: Logo should be clearly visible
  • Avoid stock photos: Custom graphics get 2.3x more engagement
  • Text-heavy works: LinkedIn users read—don't be afraid of text overlays

⚠️ LinkedIn Image Mistakes

  • ❌ Using 1200×630px (Facebook size) — LinkedIn prefers 1200×627px
  • ❌ Casual, meme-style imagery — doesn't match LinkedIn's tone
  • ❌ Tiny text — LinkedIn previews are often viewed at desk resolution
  • ❌ Missing company branding — reduces trust

Title & Description for B2B Audiences

Title Strategy

  • Length: 70-100 characters (LinkedIn shows more than Twitter)
  • Professional tone: Avoid clickbait or overly casual language
  • Include numbers: "5 Strategies", "47% Growth", "2025 Trends"
  • Industry keywords: Use terminology your audience searches for
  • Clear benefit: What will they learn/gain?

Description Strategy

  • Length: 150-200 characters
  • Value proposition: Lead with the business outcome
  • Credibility signals: "Research shows...", "Case study..."
  • Target audience: Be specific about who this is for
  • Professional CTA: "Learn how to...", "Discover the framework..."

Example: Consumer vs. Professional

❌ Too Casual

Title: "You Won't Believe These Marketing Hacks!"
Description: "Mind-blowing secrets that will change everything"

✅ Professional

Title: "5 Data-Driven B2B Marketing Strategies for 2025"
Description: "Research-backed tactics that increased pipeline by 180%. Complete framework for SaaS companies."

Using LinkedIn Post Inspector

LinkedIn provides the Post Inspector tool to debug and preview your OG tags:

How to Use It

  1. Go to linkedin.com/post-inspector
  2. Enter your URL
  3. Click "Inspect"
  4. Review the preview and any warnings
  5. Click "Clear cache" if you've updated tags

Common LinkedIn Errors

Error MessageSolution
"Image not found"Ensure image URL is absolute HTTPS and publicly accessible
"Image too small"Use minimum 1200×627px
"Missing description"Add og:description tag
"Slow response time"Optimize server response and use CDN for images

LinkedIn-Specific Features

Company Page Attribution

When sharing from a company page, LinkedIn may pull data from your LinkedIn Company Page in addition to OG tags. Ensure both are aligned.

Article vs. Website Content Type

Use og:type="article" for blog posts and thought leadership: 

<meta property="og:type" content="article" />
<meta property="article:author" content="Jane Smith" />
<meta property="article:published_time" content="2025-12-16T10:00:00Z" />
<meta property="article:section" content="Leadership" />
<meta property="article:tag" content="Leadership, Management, Strategy" />

LinkedIn Engagement Optimization

Beyond technical implementation, optimize for LinkedIn's algorithm:

Content That Performs on LinkedIn

  • Original research: Data, surveys, industry reports
  • Case studies: Real results with specific numbers
  • Thought leadership: Unique perspectives, not recycled content
  • How-to guides: Actionable frameworks and processes
  • Industry insights: Trends, predictions, expert analysis

Titles That Drive Clicks

  • "How [Company/Person] Achieved [Specific Result]"
  • "[Number] Lessons From [Experience/Study]"
  • "The [Framework/Strategy] That [Outcome]"
  • "Why [Common Belief] Is Wrong About [Topic]"

LinkedIn Mobile Considerations

Over 60% of LinkedIn traffic comes from mobile apps. Mobile-specific tips:

  • Large, readable text: Minimum 30px font size in images
  • Portrait images work: LinkedIn mobile handles them better than other platforms
  • Test on device: The mobile app sometimes renders differently than desktop
  • Fast loading: Mobile users have less patience for slow loads

B2B Content Best Practices

For SaaS Companies

  • Highlight ROI and business outcomes
  • Include customer logos (in image, not just text)
  • Use technical but accessible language
  • Link to gated content (whitepapers, demos) strategically

For Consultants & Service Providers

  • Showcase expertise through data and insights
  • Build thought leadership, not just promotional content
  • Use professional headshots in images (builds trust)
  • Share client results (with permission)

For Recruiters & HR

  • Highlight company culture visually
  • Use employee testimonials in descriptions
  • Make job titles/roles immediately clear
  • Include salary/compensation info when possible (higher engagement)

LinkedIn Cache Management

LinkedIn caches OG data for approximately 7 days. To force a refresh:

  1. Use the Post Inspector and click "Clear cache"
  2. Append a query parameter to your URL (e.g., ?v=2)
  3. Wait 24-48 hours for organic cache expiration if not urgent

Complete LinkedIn Testing Workflow

  1. Implement SSR/SSG: Ensure OG tags are server-rendered
  2. Test locally: Use our preview tool
  3. Deploy to production
  4. Validate with Post Inspector: Clear cache if needed
  5. Test real post: Share privately (connections only) first
  6. Monitor engagement: LinkedIn provides detailed analytics
  7. Iterate: A/B test headlines and images

Additional Resources

Test Your LinkedIn Link Preview

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